Privacy Policy

1. Who we are

This website is operated by Ardel Concepts, a limited company registered in England and Wales (company number 06138763).

For the purposes of UK data protection law, Ardel Concepts is the data controller and is registered with the UK Information Commissioner’s Office (ICO).

2. What personal data we collect

We may collect and process the following personal data:

  • Name and email address (if you contact us)
  • Messages or information you choose to send us
  • Technical data such as IP address, browser type, and device information
  • Usage data such as pages visited and time spent on the site
  • Cookie and tracking data

We do not intentionally collect sensitive personal data.

3. How we collect your data

Personal data may be collected through:

  • Contact forms or direct email correspondence
  • Website analytics tools
  • Cookies and similar technologies

Under the UK General Data Protection Regulation (UK GDPR), we process personal data on the following legal bases:

  • Consent – where you have given clear permission (for example, cookies)
  • Legitimate interests – to operate, maintain, and improve the website
  • Legal obligation – where processing is required by law
  • Contractual necessity – where processing is required to provide a service you request

5. How we use your data

We use personal data to:

  • Respond to enquiries and communications
  • Operate and maintain the website
  • Improve website functionality and user experience
  • Monitor security and prevent misuse

6. Analytics and third-party services

Our analytics are first-party and privacy-friendly. We count visits and remember the posts you like using storage set by this website only. When a visit is recorded, your IP address is anonymised (irreversibly hashed with your browser and language) before storage — we never keep your raw IP. We do not use third-party analytics or advertising services.

Some pages load open-source diagram and chart libraries from a content delivery network (jsDelivr), which receives your IP address only to deliver those files under its own privacy policy. We also rely on hosting and infrastructure providers that process data on our instructions.

Analytics and engagement storage is used only with your consent — see our Cookie Policy.

7. International data transfers

Some service providers may process personal data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

8. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected.

Typical retention periods include:

  • Contact enquiries: 12 months
  • Analytics data: according to provider retention settings
  • Legal or regulatory records: as required by law

9. Your data protection rights

You have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk

10. Cookies

This website uses cookies and similar technologies (including browser local and session storage). Non-essential storage is used only with your consent, which you can change or withdraw at any time via the “Cookie settings” link in the footer.

For more information about how we use cookies and how you can manage them, please see our Cookie Policy.

11. Data security

We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, or disclosure.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page, and the effective date will be updated above.

13. Contact details

If you have any questions about this Privacy Policy or how your data is handled, please contact:

blog@greatworldwelivein.com